Extract From “The Struggles of a Book
against excessive Taxation.” By Charles
Knight. 1850.
On the 1st of January, 1833, I commenced the publication of The Penny Cyclopædia, in Numbers and Monthly Parts. This work was entirely original. It was projected by myself, and published under the Superintendence of the Society for the Diffusion of Useful Knowledge. But the entire cost and risk were borne by me. The total cost for Literature and Engravings was 42,000l. The Penny Cyclopædia and its Supplement were completed in 1846. The two works contain 15,764 pages, and the quantity of Paper required to produce a single copy is 2 Reams, each weighing 35 lbs. At the period of its completion, the entire quantity of Paper consumed in the work was Fifty Thousand Reams, the total weight of which amounted to One million seven hundred and fifty thousand pounds. Of this weight 20,000 Reams, or 700,000 lbs., paid the Excise Duty of Threepence per lb., amounting to 8750l.; and the remaining 30,000 Reams paid the reduced Duty of Three-halfpence per lb. (commencing in 1837) upon 1,050,000 lbs., amounting to 6562l. The total Duty paid up to the completion of the Cyclopædia, in 1846, was 15,312l. Since that period 2000 Reams of Paper have been used in reprinting, to correct the inequalities of the Stock, making an addition of 70,000 lbs., excised at 437l. But further, the Wrappers for the Monthly Parts have used 1500 Reams of Paper, taxed at 500l., and the Milled Boards employed in binding the Volumes have been also taxed about 300l. The total payment to the
I propose to show,— 1. That this excessive burthen upon the great work to which I have devoted seventeen years of toil and anxiety, has been the primary cause that the enterprise has not yet been remunerative. 2. That the continuance of the Paper Duty, at the present rate of Three-halfpence per lb., prevents me undertaking the publication of a new and improved edition, upon its first plan of a continuous alphabetical arrangement. 1. The positive burthen of Sixteen thousand five hundred Pounds imposed by the State upon the publication of one book, is far from representing the difficulty and loss which that payment has entailed upon the undertaking. It is well known that the amount of a duty upon raw material by no means represents the amount of the charge which it entails upon the manufacturer. Mr. MacCulloch and Mr. Porter rightly state that the price for a ream of one particular sort of printing paper was in 1831, twenty-four shillings,—in 1843, fifteen shillings and sixpence. From 1833 to 1837, the price of a Ream of Penny Cyclopædia Paper was thirty-three shillings; from 1838 to 1846, it was twenty-four shillings. The difference in price was nine shillings per ream; the amount of reduced duty was four shillings and fourpence halfpenny. The paper-makers and the stationers doubled the tax.* But even at the reduced rate it has been satisfactorily shown by my fellow-labourers, the Messrs. Chambers, that the Duty enters one third into price. Unquestionably, if the Duty were now removed, I could buy a Ream of similar paper for seventeen shillings. The tax, preventing competition, and giving
The Struggles of one Book against excessive Taxation are, up to this point, to be measured by a burthen of Twenty-nine thousand Pounds. But I have not yet done. The tax has been working against the Penny Cyclopædia for seventeen years, in the chronic form of interest and compound interest. It was very long before the periodical sale settled into a regular quantity. The work became too extensive for the great bulk of purchasers. For the first few months of the publication the sale was double what it was at the end of the first year. The sale of the first year doubled that of the fourth year. The sale of the fourth year doubled that of the eighth year,—and then it found its level and became steady to the end, reduced from 55,000 at the commencement, to 20,000 at the conclusion. Every publisher of a periodical work knows the accumulation of Stock that must inevitably take place with a falling demand. There never was a period after the third year at which I had less than Five thousand Reams of the Penny Cyclopædia in my Warehouse; upon which Duty had been paid, for some portion at the high duty, and for some at the low, averaging 1500l. In 1841 there were in my Warehouse 1200 Reams upon which the high duty, expiring in 1837, had been paid. I consider the accumulating interest in this investment, in actually paid Duty, upon dead Stock, to have amounted, in the seventeen years during which I have been labouring to sell that Stock, to 1500l., and including the interest upon the extra price charged by the paper-manufacturer upon the Duty, to 3000l. And here, then, will the usual conclusion arise, that the
2. The reduced Paper Duty, as I have undertaken to show, prevents me making the best use of the valuable Copyright which remains to me,—now that the accumulated Stock is in great part exhausted. I was advised to propose a Subscription for an entirely new Edition. The highest Personage in the realm accorded me Her support, and so did Her admirable Consort, who is doing for Science and Industry what is worth far more than any money value. Some of the most eminent in the walks of intellect also came forward to aid me. Of the support of the Members of the Legislature which taxed me during fourteen years, I have not much to boast. I have given up the design. Upon a sale that would have merely returned my new outlay, the Paper Duty would have burthened the work to the extent of 3000l. Its abandonment would have lightened my risk to the extent of making the work yield me as high a profit from 3000 subscribers, as from 4000 subscribers with the Duty continued. With this encouragement I should have gone on. There is a steady demand for the existing edition of the Penny Cyclopædia, to the extent of 250 Sets annually. The Paper Duty prevents me meeting this demand with any moderate commercial profit. The technical explanation is not difficult to be understood:—If I print 250 Copies only
And with all this danger and difficulty—with “this lion in my path”—I am not yet beaten. I have my valuable copyright of the Penny Cyclopædia remaining to me; and I have passed many an anxious hour in seeing how I can best turn it to account. I am about to publish a Series of separate Cyclopædias, with large improvements, and I begin with a ‘Cyclopædia of British Geography,’ and a ‘Cyclopædia of Arts and Industry.’ Let me show the exact track which “the lion in my path” drives me to seek; and then some of those legislators who find that a fashionable novel, sold at a guinea and a half, pays about fourpence Paper Duty, and thence conclude that it is the lightest of taxes, and by all means should be preserved—especially as books, as they hold, are not necessaries of life—some of those who
Upon these four volumes, estimated to contain about 3000 pages, I shall expend 1500l. upon new editorial labour. I shall further expend about 1000l. upon new plates and maps. The printer’s charge for setting up the types will be 800l.; and the cost of stereotyping will be 500l. Add for advertising 200l.; and I have thus to expend 4000l. as a first outlay, whether I sell 500 copies or 5000. At the present cost of paper, 3000 copies (the least number I could print with advantage) will amount to 1500l.; the Presswork will cost 500l.: total 6000l. The 3000 copies, produced upon this scale, will exactly cover my outlay, without a shilling profit. But let us see how the account would stand with the price of paper reduced one-third by the abolition of the duty. My course would then be to print 4000 copies, and not stereotype, which process is chiefly employed to save the outlay of capital in taxed paper. The first outlay is therefore 3600l.; the Paper for 4000 Copies, at the lower untaxed price, would cost me 1333l.; the Presswork 600l. (reduced per ream on account of the larger number). I produce, therefore, 4000 copies for 5433l., instead of 3000 copies for 6000l. I expend less by 567l., and I have 1000 copies left to sell for my profit. I could sell 4000 copies, under these circumstances, more easily than 3000 as I now stand, for I could afford to advertise more freely, and to offer higher inducements to retailers. This is something different from a fourpenny tax upon a fashionable novel. |
≪ PREV |